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In 1987, fresh out of law school, Craig Robins plunked down $20,000 for a
project to restore two crumbling art deco buildings in the seedy southern
end of Miami Beach. His timing was perfect and over the ensuing years
Robins's Dacra Development Corp. helped transform South Beach into one of
the world's best-known tourist destinations. Now the 39-year-old real-estate
mogul wants to establish what he calls the ultimate "world-class village" on
a tiny island north of Ocean Drive.
The $225 million Aqua planned community is Robins's most ambitious
project yet, a bet that the well-heeled will prefer a neighborhood with
modernist architecture over a high-rise tower. "Aqua takes the high-rise and
spreads it out horizontally," says Robins.
So far, so good. Nearly half the 46 town houses and 105 condo units have
been sold in just under 12 months, despite price tags that start at $500,000
and rise to $7 million. Robins is an unabashed proponent of New Urbanism, a
movement founded on the principle that good design makes for good social
vibes. Buyers also see Aqua as a safe place to put their money. "I trust
real estate as an investment more than I trust the market," says Marlene
Green, a Chicago consultant who¹s bought one of the units.
Robins sees New Urbanism as the Next Big Thing in neighborhood design. In
a nutshell, Aqua combines the sidewalks, front porches and pocket-size parks
of pioneering New Urbanist towns like Celebration, Fla., with midrise condo
buildings created by leading modernist architects. The result is a
low-density complex whose highest building has 11 stories. To tart up the
village setting, Robins commissioned acclaimed artists Richard Tuttle and
Guillermo Kuitca to produce five paintings and a giant tile mural that will
adorn a wall located just above a small pool.
If current sales rates hold up, Robins expects to sell all of Aqua's
units by a year from now its new residents in 2004.
A fit-looking father of three who wears designer
T- shirts to work, Robins exudes the excitement of an art collector who's
about to unveil a highly coveted Picasso piece. "We believe we're creating
an asset for the city by combining art, architecture, design and good
planning," he says. "Yeah, we're building homes, but we see it as a lot more
than just that." The future residents of Aqua hope he's right.
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